Belfast-based Breastival is a unique, award-winning festival which aims to support, normalise and celebrate breastfeeding as part of everyday life. Using Future Screens NI R&D funding Breastival produced a program that could be used across Health Trusts (and around the world) to provide high quality training in an innovative and user focused manner. Four 1-minute animations were created that showed lived experiences of four Northern Ireland breastfeeding mothers. These animations were launched at Breastival, the online festival with an audience of breastfeeding mothers, breastfeeding supporters, media, health care professionals and politicians.