The music-specific marketing company for independent artists, JamBird Marketing recently completed a Future Screens NI and NI Screen Rewriting the Narrative funded project Redefining Fandom in the Covid-19 Age. The project carried out a study into the artist-fan relationship during the pandemic and created a report with the aim to: deepen artists understanding and appreciation of their fans as the key to their career success; create signposts for effective music marketing plans that are relevant to our time; and influence decision-making in the music sector. In addition to the data collected, key outcomes include: developing contacts for future collaboration within HEI Social Psychology research; and developing a Public Relations toolkit based on evidenced-based research to enable fandom targeting for focused audience dissemination of artists’ outputs.
JamBird Marketing is a new, UK-based, music-specific marketing company dedicated to helping unsigned, independent artists monetise their music through consultation, coaching and new technology development.
They are CIM-qualified digital marketers with 20+ years’ experience in the music industry and 40+ years’ combined experience in marketing, sales, business development and training.
Rewriting the Narrative was an open call to the Northern Ireland creative industries challenging them to explore where and how changes have impacted the creative industries. The call was aimed at identifying how we can learn from the current situation, both positives and negatives, and use it to strengthen the industry once normality returns. The funding call was a Future Screens NI and Northern Ireland Screen partnership.