JamBird Marketing have started a Research & Development project developing an app for independent music artists to assist in audience development and key industry expansion in an affordable package. The app will engage with fan bases through animations and fan avatars to assist drawing in crucial data for future projects. The software will collect data drawing from demographic, transactional, psychographic and behavioural content with AI Analysis to provide a deep knowledge of the musicians’ fan base. The data packages can then be presented to industries for musical endeavours in the likes of fashion, film and television expanding commercial opportunities and freeing artists to focus on their music.
JamBird Marketing is a new, Belfast-based, music-specific marketing company dedicated to helping unsigned, independent artists monetise their music through consultation, coaching and new technology development. They are CIM-qualified digital marketers with 20+ years’ experience in the music industry and 40+ years’ combined experience in marketing, sales, business development, project management and training.
TEAM
Co-founders/ Directors: Amanda Hickman and Caroline Fleck.
Co-investigator: Dr Darryl Charles, Senior Lecturer, Computer Science Research Institute, Ulster University.
This project is funded by Future Screens NI Research & Development award.